Music and Architecture n Britain during the Period 1600 to 1750 Coursework

Music and Architecture n Britain during the Period 1600 to 1750 - Coursework Example The development in architecture has been influenced by a number of happenings in Italy during the initial Baroque period as in the case of Music. Subsequently, by early 18th century the Georgian Architecture evolves from the Baroque as an alternate and not so rich. The literature study will go through these periods of musical and architectural history to delve deeper into the happenings during this period, the development of both and their structure. Baroque period was the beginning of a major change in the approach to music in the Western Europe. The growing power of the Europe both economically and militarily led the music industry also to take its turn and grow. Baroque music is very complicated with motets and madrigals and movement of voices over and across one another creating the opera and the Oratorio. While one had the musical ingredients combined with drama and scenery, the Oratorio did not have the scenery making it just the voice and the music alone (Saddie J A, 1998). Du ring this period of Baroque, there was no piano and it is yet to be invented. The major musical instrument was the violin, which was considered the queen of all instruments. The keyboard instruments are the harpsichord and the organ. The Baroque period also saw the rise of what are called the Orchestras. Chamber music was played by the Chamber Orchestra which had a small group of players playing specific instruments. These were in Trios (3), Quartets (4) or in Quintets (5) and can go up to 10 players in all (Colles 1927). During this period the most common form of music came in as Instrumental Suite. They were mixed with dances so that the music and dance went together along with drama in some cases to make a complete presentation. In Opera, the voice was added. The Baroque Period was made proud by a number of composers and renowned musicians. The early Baroque period is normally looked at as the period between 1600 and 1654. Baroque's dividing line from the Renaissance period starts with the rise of the Opera, the musical drama. This was first staged in Italy by Claudio Monteverdi (Franklin Zimmerman, Jul 1958). This is normally referred to as the 'recitative style' which also permeates architecture and painting. While at the same time, on the music front the major change in the figured bass and in the polyphonic composition in association with the harmonic one. This was also the period when the music was slowly weaned away from the influence of the Catholic Church and a slow but steady move towards secular thought in music came up. The Protestant thought also reflected in the music and most of the developments in music can be attributed to the rising competition between catholic and protestant churches. One of the other major changes in mu sic was the text form of music which could transcend language barriers and was being used in Germany by Heinrich Schutz. This was completely redone from the prima practica, by Monteverdi as seconda practica (musica 2007). The Monteverdi style includes idiomatic writing, virtuoso flourishes and other new techniques. This became the core of the early Baroque Period and goes on up to the very end of this period in 1750. The influence of the Italian composers continued to dominate the music scene during the early

The Shoe-Horn Sonata Essay Example for Free

The Shoe-Horn Sonata Essay John Misto, the person behind the play The Shoe-Horn Sonata, uses his distinctively visual text as a memorial for the Australian Army nurses who died in the war, as they were refused one by the government. â€Å"I do not have the power to build a memorial. So I wrote a play instead. † This drama illustrates the way the women were treated in the Japanese prisoner of war camps, during World War II through the two main characters Bridie – an Australian army nurse and Sheila – an English woman. The different dramatic techniques used in this play aid in the manipulation of the audience’s emotions and sway the preconceptions of the group. Misto utilises projected images and the emotive dialogue to create a vivid image in the viewer’s mind that is both distinctively visual and evokes emotions from the audience. Misto is not the only author to have used this technique in his work, John Schumann’s I Was Only 19 is a song that also features distinctively visual elements throughout the song. This text explores the conditions of the Vietnam war and the effect it has afterwards on someone as young as nineteen and has a similar purpose to Misto’s, to expose the terrible conditions of war and the effect it had and is still having on them today. Schumann uses intense emotive language to influence the listener’s opinion on war and draw attention to the conditions prisoners of war face. The Shoe-Horn Sonata digs deep into the readers mind and challenges their thoughts on the way they perceive injustices been done to the memory of the nurses, and of the thousands of other women and children who suffered with them. Misto is able to do this by projecting images onto a screen in the background. â€Å"Projected onto the screen is a photograph of row upon row of captured British and Australian women bowing to the Japanese. These images contribute to the creation of a physical, distinctively visual element in the drama. The confronting images shown forces the audience to reconsider their understanding of the prisoner of war camps in Japan. The audience begins to visualise the conditions the women faced and this leaves an impact on the viewer. Through this, Misto is able to convey his message to his audience through the distin ctively visual images, not only projected on the screen, but shaped in the viewer mind. Although Misto only intended to expose the injustices that had been done to the women’s memory, he has revealed the effect the war had on them and the aftermath of the camps. Misto brings to light the influence the camps had on the women involved in the war. â€Å"She stole every sheet and towel in her room – once she found out the Japanese own this place. † In this quote it is obvious that the women have still not recovered from the traumatic experience in the camp and still feel livid towards the Japanese. The distinctively visual dialogue is enough for the viewer to visualise the event taking place. The fact that the prisoners of war still feel resentment towards the Japanese suggests to the audience that the things they went through must have been worse than the responder originally assumed. The distinctively visual scene allows Misto to manipulate his audiences thinking, this emphasises the injustices that have been done to the women’s memory as the audience begins to realise the damage done to the women, mentally. The Shoe-Horn Sonata continues to battle the audience’s preconceptions of the prisoner of war camps in Japan by using stage directions as a medium for further exposing the effect the war had on its prisoners in Japan. The final scene Bride and Sheila finally feel free after over fifty years. â€Å"Bridie and Sheila are confidently dancing and the theatre is filled with Srauss’ music. It is the music of joy and triumph and survival. † As the two are dancing, triumphant music begins to play emphasising in the viewers mind that after all the years of fear and uncertainty, they finally feel free and confident again. The distinctively visual dancing reinforces the idea that they are free and dancing is a way of expressing your freedom. Misto was even able to, in his stage directions; convey the drama’s purpose through distinctively visual elements. John Schumann’s I Was Only 19 is abundant with different examples of how the distinctively visual conveys the author’s purpose. Schumann uses strong emotive language to produce a distinctively visual image in the reader’s mind. â€Å"And the Anzac legends didn’t mention mud and blood and tears,† the egative connotations attached to the words â€Å"mud†, â€Å"blood†, and â€Å"tears† contrasts with the idea of the Anzac legends, which has a positive connotations. These ideas contrast forcing the reader to reassess their thoughts on the Anzac legends and how they affected the Anzacs during and after the war. The emotive words create a distinctively visual image in the readers mind as they vi sualise the mud-covered jungles of Vietnam and the pain (blood) and suffering (tears) the Anzacs went through. Schumann is able to form a distinctively visual image using only strong emotive language, and he uses this technique to convey the purpose of his song. I Was Only 19 includes many more examples of how Schumann uses distinctively visual language to convey his message. â€Å"And night time’s just a jungle dark and a barking M16? † The emotive word â€Å"dark† creates a distinctively visual image of a dark, dangerous jungle which also incorporates an almost life-like sound of an M16 firing in the background. This image is formed from the powerful emotion in the language and the imagery it creates. As the viewer pictures the dark jungle, they are confronted with the idea that an actual person had fallen into that unfortunate situation and this is what Schumann wants his readers to reflect on, the idea that someone had to experience those conditions for years. Schumann is hopefully able to evoke sympathy in the reader for the soldiers that were in Vietnam. The distinctively visual imagery aids in the creation of this process. John Misto and John Schumann both have a message they want to get out to the world. They may be similar but they both are just as important as the other. These composers are trained in using language and dramatic techniques to manipulate the audience’s emotions and persuading them to think what they wanted them to think, which in this case, is to spread the story of the women nurses in prisoner of war camps and how this affected them and the Vietnam veterans, including their mental and physical diseases. They have successfully done this, using distinctively visual elements in their texts.

Development During Adolescence: Questions Essay -- Child Psychology

Question 1: Discuss adolescence: a)The period of adolescence and the cultural aspect thereof Pinpointing the start of any developmental phase is difficult as different people view adolescence and who is classified as an adolescent in different ways. This is because of perspective as well as cultural differences of what an adolescent is. As a rule of thumb,we say that the onset of adolescence is when puberty starts. This is fairly easy to notice because of the physical changes. However, determining the end of adolescence is much harder. There are criteria from a social, legal, psychological and economic perspectives which determine the end of adolescence. In some cultures, youth are expected to go through an initiation of some sort or have to partake in a ritual in order to be accepted as an adult in the communities. Other cultures mark the start end of adolescence with a feast. As you can see,it is almost impossible to pinpoint the exact start and the exact finish of adolescence. As a norm though, we say that it starts between 11 and 13 and ends between the ages of 17 and 22. b)Educational implications of Physical Development Adolescents are trying to figure out who they are and who they are meant to be and they are trying to figure out what their place in the world is. Something that plays a huge role in these searching is the feeling of being accepted. Physical development doesn't occur on a certain day at a certain age with certain effects, each person starts developing at a different time and at a different speed. This can cause feelings of embarrassment and shame so as educators, it is important to be able to speak openly and frankly about the development that takes place including their sexual development. It is ... ... and supported and at the same time should have the freedom to deny assistance. They need to feel free to try different 'styles' and to attempt new 'ways of being' without feeling judged or rejected. Since adolescents are in a phase where they imitate other people in attempt to find their own identity whilst complying to the demands placed upon them by society and striving to become their ideal self, the example set is one of the strongest teaching methods. By handling myself well in confrontations and conflict and by applying myself in the things that I do, I show them how they could do it and how society rewards it. I think it is important to make them aware of what kinds of differences people their age have ( i.e. The different levels of cognitive thinking and the differences in physical development) so that the extent to which they feel inferior is minimized.

Gcom 123 Study Guide

Study Guide for GCOM 123 Students are recommended to know this information for class tests and the final exam. Fundamentals of Communication Chapter 1: Competent Communication What are the most common myths about communication? Explain the differences between the three models of communication: linear, interactive, and transactional. Define the basic communication elements contained in the communication models (channel, sender, receiver, message, encode, decode, context, fields of experience, noise, and feedback) Explain the two aspects of every message: Content and relationship.Understand the communication competence model. How could you enhance your communication competence? What differentiates a constructive communication climate from a destructive communication climate? Chapter 2: Perception of Self and Others Define the perceptual process. What is a perceptual schema (prototype, stereotype, and script)? How is self-concept developed (reflected appraisal, significant others, and s ociety)? What are some of the influences on perception (gender, culture, past experiences, mood, and context)? What is self-disclosure? Define the concepts of depth and breadth in terms of self-disclosure.What are the guidelines for offering and receiving self-disclosure? Why is reciprocal sharing important? Define the term â€Å"self-serving bias†. What is the self-fulfilling prophecy? What does it influence? Define the process of attribution? How does the fundamental attribution error impact competent communication? What is empathy? Chapter 3: Culture and Gender Define what culture is. Explain how culture influences communication. Define ethnocentrism, cultural relativism, and multiculturalism. Explain the major differences between individualistic and collectivistic cultures.Explain the major differences between low-power distance and high power-distance cultures. Explain the major differences between feminine and masculine cultures. How does culture influence nonverbal com munication? Chapter 4: Language Explain the nature of the relationship in languages from phonemes, morphemes, syntax, and semantics. Define the four essential elements of all languages (structure, productivity, displacement, and self-reflexiveness). Explain the abstracting process (sense experience, description, inference, and judgment). Explain the two versions of the Sapir-Whorf hypothesis.Explain how connotative meaning differs from denotative meaning. What is the difference between a fact and an inference? What are jargon and euphemisms? Chapter 5: Nonverbal Communication What are the differences between verbal and nonverbal channels of communication? What are the functions of nonverbal communication (repetition, substitution, regulation, contradiction, accentuation)? Explain the major types of nonverbal communication (kinesics, paralanguage, territoriality, proxemics, and haptics). Can you identify the kind of nonverbal communication exhibited in an example? Chapter 6: Listenin g to OthersDefine listening by its basic elements (comprehending, retaining, and responding). What are the types of listening (informational, critical and empathic)? What are the most common problems that thwart competent informational listening (conversational narcissism, competitive interrupting, glazing over, pseudo-listening, and ambushing)? What are the most common listener response styles used in empathic listening? Interpersonal Communication Chapter 7: Power Define power. Explain the difference between assertiveness and aggressiveness. What are the major power resources (expertise, legitimate authority, reward, punishment, personal qualities)?How is power indicated in communication (verbally and nonverbally)? Chapter 9: Interpersonal Conflict Management Define conflict. Differentiate between destructive and constructive conflict. Define the three internal relational dialectics (openness-closedness, novelty-predictability, and autonomy-connection). How do we address these rel ational dialectics? Define the five most common conflict negotiation strategies (accommodating, avoiding, controlling, compromising, and collaborating). Group Communication Chapter 10: The Anatomy of Small Groups Define what a small group is. What are the advantages and disadvantages of small groups?What is cohesion? How is it developed? What influence does cohesion have on task and social dimensions of small groups? What are group norms? What is a small group role? What is the difference between formal and informal roles? Explain the difference between the three types of informal group roles (maintenance, task, and disruptive). What is leadership? What are the different approaches to leadership (traits, styles, and situational)? Define the major leadership styles (directive or autocratic; participative or democratic; laissez-faire, and situational). Chapter 11: Effective GroupsExplain the distinctions between a team and a group. What is brainstorming? What is critical to its succes s? Explain the steps in the Standard Agenda. Explain the differences between the major forms of decision-making (majority rule, minority rule, and consensus). What are the benefits and disadvantages of consensus? What is groupthink? How might groupthink be avoided? Public Speaking Chapter 12: Preparing Speeches What are the components of audience analysis (demographics, values, beliefs, & attitudes)? What elements of speech making are influenced by audience analysis (preparation and presentation)?Define the general purpose, specific purpose, and central idea in public speaking. What should be considered when choosing a topic (speaker, subject, and person addressed)? How does one avoid plagiarism? What are the types of supporting materials used in speeches? What are the criteria for evaluating supporting material? What are the basic elements of a competent outline (symbols, coherence, completeness, balance, and division)? Identify the organizational pattern used in speeches (topical, spatial, causal, chronological, problem-solution, and Monroe’s Motivated Sequence)?Chapter 13: Presenting Speeches What is speech anxiety? What are some guidelines for managing speech anxiety? What are the critical elements of a speech introduction? What are the critical elements of a speech conclusion? What is the difference between oral and written styles of speech making? What impact do various delivery considerations have on an audience (eye contact, vocal variety, verbal fluency, poise, dynamism)? Explain the differences between the major delivery styles (manuscript, memorized, extemporaneous, and impromptu). Chapter 14: Informative SpeakingWhat distinguished informative speaking from persuasive speaking? What is a transition? What is necessary for an appropriate or effective oral citation? What are the types of visual aids that can be used during a speech? What are guidelines for the competent usage of visual aids? Chapter 15: Persuasive Speaking Define persuasion. Wha t are the primary dimensions of credibility (competence trustworthiness, dynamism, and composure)? Define the three Aristotelian modes of proof (ethos, logos, and pathos). Identify propositions of fact, value and policy.

Tropical fish Essay

Tropical fish by Doreen Baingana is a collection of linked short stories which was published in 2005. In this writing, we will be discussing on the novel and a critical review of the novel paying more attention to the novels context, theme, style and ideology. Doreen Baingana grow up in Entebbe, Uganda, and now divided her time between Uganda and the United States her bood, Tropical fish won the 2006 common wealth writers prize, best first bood, Africa, and an AWP short fiction award. She graduated from Makerere university with a JD, and from the university of Maryland with an MFA while at Makerere university Baingana was an active member of FEMRITE-Uganda Women Writer Association, which she has referred to as â€Å"a literary home of sorts†. Tropical fish by Doreen Baingana is a collection if eight linked short stories about three sister- Patti, Rosa, and Christine- as they journey through life in the town of Entebbe, Uganda. The story is a bildungsroman. With the exception of lost in in Los Angeles, all eight stories are set in Uganda and they all deal with the choice they made and where it led them even though the story was set in the period after Idi Amin’s misrule abd the deterioration that was impossible itself on the country, politics was never the object, except in some places where references are made to it such as when an ex all-european school was left to deteriorate and the seventy-two hours ultimatum given to the idians in Uganda to leave. The story begins with Green stones as the youngest of the three daughters admires her mother’s jewellery purchased by her husband anytime he arrives from the numerous fraves. The title story Tropical Fish is the story of Christine, before she left for the US, and her newly found boyfriend, peter, an expatriate who exports tropical fish. The story is about the high-risk teenage life of sex, drinking and abortion. Peter and Christine met the dated almost instantly. They started having sex in peter’s huge white house located in a plush hill top residential area –christine got pregnant but would not tell peter because he might think she wants his money. Doreen Baingana’s Tropical fish works to undercut monolithic nations of Africa female experience of womanhood. The writer consciously writes against the stereotype of Africa woman as victim. Baingana’s shot stories linked three sisters, forming a family that is stronger than its individuals parts, providing a variety of perspectives on growing up African, Ugandan and relatively privileged. This form and narrative technique is a departure from traditional, postcolonial women’s coming of age, in that it provides the perspectives of three very different young women at different developmental stages. In this way, Tropical fish works to undercut monolithic notions of Africa female experience of womanhood. Baingana provides a textured and complex picture of middle-class African womanhood within a specific urban location. As the children of government buveaucrats, the three sisters attend the best schools in Entebbe, are sent to prestigious private boarding schools, and are part of the elite at Makerere University. In the words of rosa, one of the sisters, the girls are. The cream of the crop. â€Å"hunger† is also written from oldest sister The writer Doreen Baingana also focused on the minutiae of the girl’s lives, rather than larger political themes in the volatile period after Idi Amin’s dictatorship, is a strategic choice the story demonstrates the ways in which ordinary people go about living their lives, sun living political repressions and economic decline. With Tropical fish Baingana has also startedto create a new language for exploring week female subjectivity. Though some stories will grip the reader more than others, the collection gives singular insights into women’s lives on the African continent and in the diapora, and will be useful for exploring race class and identity in a women’s studies classroom Baingana’s Tropical fish explores some thematic preoccupation in which some of them will be discussed †¢ Sex and relationship: The story Tropical fish is a refusal to feel ashamed of sexual pleasure in the face of nightmarish circumstances, a riposte to the politics of respectability and that often get in the way of dealing with the epidemic, and it draws together the rest of the stories ever bringing some previous characters back which are all about female hungers and desires in one way or another. †¢ Family saga: The novel is about series of short stories connected into one modern day Uganda family’s history. It really gives a flavor of modern east African life. The author so subtly sands the reader into the upheaval of an upper-class family upended by an angry alcoholic father, the post Amin era, the protagonist’s eransition from African to American and back again. †¢ Indecency on campus: This can be seen in the way peter lives his life by drinking on campus. Also, the way Christine lives her life as a young girls shows indecency. †¢ Exploitation: This can be seen when a white man exports exotic fish. Peter exports tropical fishes in so many parts of the world. Explaining Doreen’s style of writing, firstly on how she came up with the title for the book, Doreen explains that she intends. The fish as a metaphor for the lives of the three sisters. Swimming through life with this rough and calm water. Doreen also tells the audience that adults try to suppress the child in them, but she has found writing as a way to unsuppress the child in her, this is especially evident in the first story â€Å"Green Stores† Also, Doreen Baingana uses sex to lead us into a scientific question to put out our hypothesis in form of research. Tropical fish looks like a vividly narrated story. Doreen description of tropical fish is a unique form of everyday life practice in our planet that humans and animals do to succeed in getting there, where they want to be in life. Doreen Baingana exemplifies the deep rooted African problem of abusive relationships that our women find themselves in but can not end due to cultural sanctions. The story Tropical fish also dissects a domestic crisis that men have long ignored selfishly, with consequence weighing heavily on women. Doreen also uses the idea of addressing culture and identity with so much history. It is crystal clear from Doreen’s outline and her idea that we virtually labor for everything that we do be it for pleasure or game. Nothing good comes easily. After having a critical study on the novel Tropical fish by Doreen Baingana, we have discussed so far about the author, the summary of the novel, the context of the novel which is African female experience of womanhood, the thematic preoccupation, the style at which the writer writes the play in which she makes use of narration and also, the writers ideology on the novel.

Women in the Military essays

Women in the Military essays In January 1991, thousands of women found themselves in a place no one thought they would ever be; in combat. Even though the women werent in the traditional combat roles as infantry and armor, they were fighter pilots, military police, military intelligence and hundreds of other specialties who fought in Iraq. Keeping women out of combat specialties hasnt protected them either. Being in a job such as a mechanic or fuel handler is just as dangerous as a front line soldier. While in combat, tanks need fuel handlers and mechanics close at hand to keep them running. Who is to say that the enemy wont attack a fuel truck and their drivers? This was the case many times in Iraq. Many women had to fight right along with the men. With the rate of women recruitment at its highest in modern day history it was inevitable that the American military would be putting more women into harms way. To protect all soldiers, we must hold them all to the same training and standards. Discipline in the Army is accomplished through many techniques, but the most effective technique is the achievement of set standards or guidelines emplaced by the military. There are standards for almost any task that needs to be accomplished. Marching for example is one of your most basic standards; it is done in the most militarily direct manor, taking thirty inch steps, your head held in a generally rigid manor, your arms swinging at your side moving nine inches to the front and six inches to the rear. A standard like this and many others easily equate to both genders, it seems the standards associated with combat are where the important differences lie. One of the most important war fighting standards is Physical Fitness. If women soldiers are put in situations where theyre fighting side by side with men then they should be expected to obtain the same physical standards set for the males. Physical fitness can mean life or death on t...

Subordinate influence ethics

Subordinate influence ethics Appreciating ethical issues and maintaining business ethics are crucial concepts in driving successful relationships at individual and societal levels. These values are also crucial towards business growth bearing in minds that ethical congruence is a crucial factor in guiding both the short and long term focus in the sustainability of a business venture.Advertising We will write a custom essay sample on Subordinate influence ethics specifically for you for only $16.05 $11/page Learn More According to Tang (2008, p. 249), ethics can be defined as the generally acceptable standards or rules that concerns social or personal welfare and which govern the conducts and operations of a particular society or organization. It is also evident business ethics take different forms and is commonly applied at all levels and stages of its operation and management. Scholars of organizational behavior like Ralston and Pearson (2010, p. 149) concur with ethical theorists and point out that it is crucial for individuals in a society both at micro and macro levels to assimilate behaviors that culminate to improved levels of organizational performance and productivity. As such, an understanding of subordinate influence ethics plays an important role of appreciating both self serving and pro-organizational ethical behaviors. While good organizational ethics behavior influences subordinates to enhance their work performance, I have come to acknowledge that poor business ethics forms one of the most retrogressing factors that negatively affect a society and national economy. Reported numbers of unethical cases have been out of bad influence, practices and undesirable behaviors by management personnel in organizations. The cumulative effect has been cited as one of the worst element to an economy. This has been compounded by spontaneous emergence of opportunistic chances for self- indulgent ethical behaviors and destructive ethics in an organization stetting A major question many researchers ask themselves is whether the perpetrators of bad business comprehend their overall impact on the society and economy. It is also definite that personal effectiveness is instrumental towards reinforcing ethical practices. The effectiveness of an individual at workplace depends on the communication system in the working environment as well as the ability to listen and to speak.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is important to observe that in all the communications that takes place in an environment, many people tend to get and remember half of what they listen, understand and believe. Additionally, personal effectiveness of an individual is greatly affected by ineffective communication that comes from clichà ©, jargon, inappropriate language and too much information. Also, there are instances when individuals communicate messages that are unclear and sometimes these can be as a result of poorly structured thoughts. This becomes a barrier to effective communication and personal effectiveness. Also, other barriers include a verbal messages that conflicts with a non-verbal messages, distractions from other activities or noise in the environment and misinterpretation of the intent or content of the communication by the receiver. Furthermore, individuals at workplace respond to stimuli that makes them interested, angry, sad or happy. Communication is of significant importance in creating such emotions at a particular time in the lives of the workers. Good communication would mean motivation and effectiveness which is the opposite of bad communication manifested by an arrogant, presumptuous and patronizing way of passing information that would exist between employers’ and employees. Pro-organizational, self- centered and destructive ethics Perry, Kulik and Zhou (1999, p. 341) argue that subordinate influenc e by an organization may lead to organizational beneficial behaviors among workers. Many organizations set sanctioned and prescribed standards for employees which play a crucial role of influencing their behaviors. Indeed, subordinate influence as Perry, Kulik and Zhou claims is critical for enhancing work performance in organizations. Employees under such influences will ensure that they have good working relationships with others, will behave in an appropriate manner and will put effort to accomplish tasks.Advertising We will write a custom essay sample on Subordinate influence ethics specifically for you for only $16.05 $11/page Learn More Using life stage hypothesis, understanding the dynamic nature of human personality has become a complex issue in the contemporary society owing to numerous factors such as nature, genetic makeup and the social environment that control and influence individual’s behavior. Sociologists like Galperin, Bennett and A quino (2011, p. 407) argue that human behavior, besides being influenced by the environment, is also controlled by certain aspects such as culture and common life events. In agreement with Marangos and Astroulakis (2009, p. 385) whose arguments on development of ethics concur with Ralstons and Pearson (2010, p. 160) argument , I would like to point out that understanding the complex nature of human behavior requires appreciating certain concepts such as human development, cultural competency, corporate culture and human diversity. It is agreeable from the analysis in the article by Ralston that human behavior in terms of both life stage theory and convergence theory denotes that gaining knowledge on human development and their experiences throughout their life period is important towards understanding the role of influenced ethics behavior. Park, Rehg and Lee (2005, p. 387) point out that behaviors related to subordinate influence manifests themselves strongly in certain stages in l ife. In agreement, it is evident that the young and middle adulthood stages in life are some of the most challenging periods in life as individuals in these stages grow and experience massive life developments. I would like to point out that at these stages, especially at the beginning of early adulthood, individuals become more focused and ambitious with exceeding hope rising in the corporate ladder. To concur with Grojean et al (2004, p. 223), individuals in this stage due to their ambitions become more self interested and individualistic than other individuals in the middle adulthood and later stages. This could be due to the fact that individuals in this group are offered with an opportunity to typically move to an ‘elevated economic and social status, begin a career, get employed, marry and raise a family or contribute to the development of society. These factors among others according to life stage theory cause individuals in the early adulthood stages to engage in destr uctive and self indulging behaviors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, middle adulthood period as described by Valentine et al (2011, p. 354) is a time when an individual is at his or her prime of life. A person at this age is both psychologically and physically capable, has vast experience and wisdom in variety of areas in life, and may have a stable career in place. It is a fact that at this stage many individuals tend to become universalistic, collectivistic and more nurturing. As such, it is notable that even without organizational influence, their level of development allows them to involve in ethical behaviors. In organizations, the ethical behavior exhibited by these groups becomes organizationally beneficial as they assist in the realization of organizational goals. The model of cross convergence I would like to point from the perspective of the social divergence theory that the sole determinant of the various values an individual possesses at a personal level is the social cultural influence. Societal cultures as Klinefelter (2010, p. 937) mentions differs and can either be collectivist or individualistic. These cultures are crucial and potential in influencing a business’ ideology. Many different societies in the world today have diverse cultures (Essers, Bohm and Contu 2009, p. 130). In international business, culture plays a very important role especially decision making processes. Research points out that effective understanding of other people’s nationalistic cultures when conducting business in other countries is important for effective interaction. When properly applied, concerns, anxiety and frustrations that come with cultural differences are minimized. Using the model of cross divergence, it is clear from the perspective drawn for the articles that different cultures of diverse nations like the US, China, Brazil and Germany are based on different independent dimensions that include short term or long term orientation and individualism or collectivism (Tang 2008, p. 249). The arg ument points out that these aid businesses in predicting how societies or nations that host them culturally operate. It is imperative to note that the culture of a given society is the sum of its assumptions, beliefs and values. The man-made part of the culture of a society is influenced by the perceptions individuals have of their social environment. As such, a prescribed behavior of a particular society is shaped by those shared perceptions (Fritzsche and Oz 2007, p. 335). An individual may not be able to directly observe culture, but can easily infer it from verbal exchanges and daily societal activities. References Essers, J., Bohm, S. Contu, A. 2009, Corporate Robespierres, ideologies of management and change, Journal of Organizational Change Management, vol. 22, no. 2, pp. 129-140. Fritzsche, D. Oz, E. 2007, Personal values influence on the ethical dimension of decision making, Journal of Business Ethics, vol. 75, no. 4, pp. 335-335. Galperin, B.L., Bennett, R.J. Aquino, K. 2011, Status differentiation and the protean self: a social-cognitive model of unethical behavior in organizations, Journal of Business Ethics, vol. 98, no. 3, pp. 407-424. Grojean, M.W., Resick, C.J., Dickson, M.W. Smith, D.B. 2004, Leaders, values, and organizational climate: examining leadership strategies for establishing an organizational climate regarding ethics, Journal of Business Ethics, vol. 55, no. 3, pp. 223-241. Klinefelter, G. 2010, Leadership and change management, Choice, vol. 47, no. 5, pp. 937-938. Marangos, J. Astroulakis, N. 2009, The Institutional Foundation of Development Ethics, Journal of Economic Issues, vol. 43, no. 2, pp. 381-388. Park, H., Rehg, M.T. Lee, D. 2005, The influence of Confucian ethics and collectivism on whistle blowing intentions: a study of South Korean public employees, Journal of Business Ethics, vol. 58, no. 4, pp. 387-403. Perry, E.L., Kulik, C.T. Zhou, J. 1999, A closer look at the effects of subordinate-supervisor age differences , Journal of Organizational Behavior, vol. 20, no. 3, pp. 341-357. Ralston, D.A. Pearson, A. 2010, The cross-cultural evolution of the subordinate influence ethics measure, Journal of Business Ethics, vol. 96, no. 1, pp. 149-168. Tang, L. 2008, An integral model of collective action in organizations and beyond, Journal of Business Ethics, vol. 80, no. 2, pp. 249-261. Valentine, S., Godkin, L., Fleischman, G.M. Kidwell, R. 2011, Corporate ethical values, group creativity, job satisfaction and turnover intention: the impact of work context on work response, Journal of Business Ethics, vol. 98, no. 3, pp. 353-372.

How To Make Green Flames Using Copper Sulfate

How To Make Green Flames Using Copper Sulfate Its easy to create green flames using copper sulfate, which you can find in common household products. Green Flames Materials copper sulfatealcohol or alcohol-base fuel Copper sulfate is found as the main ingredient in certain stump removal and algae control products. Be sure copper sulfate is listed on the product label. Other copper salts also produce green or blue flames, but not all are as safe. The project is easiest using granular or powdered copper sulfate, although you can use a liquid product. To use a liquid, you can either soak paper or wood and allow it to dry before burning it or you can pour the liquid into a shallow dish, allow it to evaporate and collect the solid for use in projects. A Note about Fuel I recommend using alcohol or an alcohol-based fuel because alcohol burns with a blue flame, so youll get a bright green color from the copper. However, you will get green flames if you simply sprinkle copper sulfate on a wood fire or if you use a different fuel, except other chemicals in the fuel may add yellow, orange and red to the flame. Make Green Flames Simply sprinkle copper sulfate onto the fuel, light it and enjoy the green flames! The copper is not consumed by the fire so if you are burning a clean fuel you can reuse the copper sulfate again and again. Heres a YouTube video of copper sulfate green fire, showing you this project in action. Green Flames with Boric Acid | More Ways to Color Fire

Student-Oriented Assignment Example | Topics and Well Written Essays - 250 words

Student-Oriented - Assignment Example This focus on the student achieving the objective through the teaching methods is also applicable to nurses in their professional practices. The patients need to become the center of focus in providing the services. Patient-oriented practices in nursing are vital in providing quality healthcare services to the patient. Having the required attitude, expertise and dedications that focus on the best outcome in nursing will ensure that the patients get quality services. Patient-oriented services ensure that the patient is safe and get quality services through providing what is best for the patient. Providing quality services may need the cooperation of other nurses that is similar to the collaboration of the student in student-centered learning. The cooperation among nurses might include the exchange of options and ideas on how best to take care of the patient. There is also need to understand the patients’ requirements in providing these quality services and making a decision on the best option to use while being friendly to patients (Small & Small, 2011). Small, D. C., & Small, R. M. (2011). Patients First! Engaging the Hearts and Minds of Nurses with a Patient-Centered Practice Model. Online Journal of Issues in Nursing, 16(2), 1.

SIM 9 Essay Example | Topics and Well Written Essays - 250 words

SIM 9 - Essay Example They made a passage from the roof and lowered the bed on which the paralytic man lay; Jesus saw faith and healed and forgave the man’s sins. He said, â€Å"Son, your sins are forgiven†.1 This passage continues to narrate the deeds of Christ. The importance and significance of this passage is that it encourages people to have faith and teaches as that Jesus as the son of God forgives sins. It also tells that they some who believed in preaching and others who were there just to criticize what he taught. The teachers of the law thought that what Jesus did was blaspheming. They said the only one who had the authority to forgive sin was God alone.2 This passage emphasizes on the importance of faith in our lives. In a personal context, this Mark chapter 2 in the bible teaches me that faith without action is dead. In the passage, I am reminded that it is important to act on my faith as the men carrying the paralyzed man. Their faith healed the paralyzed man.3 So if I act on my faith and believe in Jesus, my sins will be forgiven. Lastly, it states that the son of god (Jesus) can forgive sins. Therefore, I must believe and trust in him. In my church, I can remind my fellow worshippers of the importance of believing in Jesus miracles and trusting in him. I can urge them not to be like the teachers of the law who criticized Jesus, but, live according to his rules and footsteps so as they their souls can be healed as well as their sins to be

What does it mean to say a school is doing well Essay

What does it mean to say a school is doing well - Essay Example The awareness and importance of laws and regulations to be followed can only be developed in the early learning phases; hence, it is unjustified to ignore these important areas in the core policy making of educational systems (Eisner 2001). The rationalization of education system is the concept, which according to the research and my personal opinion, forms the basis of a powerful and knowledgeable future generation. The rationalization approach mainly focuses on the consequences of any educational activity. The future or goal oriented approach to education is simply a move towards a better learning environment and future outcomes. The use of the standard educational system cannot be classified as completely irrelevant to the future development or useless but the rationalized system obviously tends to be more fruitful. The goal oriented approach to education leads to a better system where education is seen as a ways of achieving goals. The schools need to be provided with clear under standing of what is expected of them rather than what is expected of the students in the future. The clear indication of the outcomes of the system, policies and instructions simply direct a person, an institution or a system towards a known goal. The achievement of those goals also motivates the people involved and help in maintaining the pace of achievements in the future. The rationalization approach is not a generalized assumption of achieving goals, but it rather provides a target-setting approach which helps in the measurement of the outcomes achieved (Eisner 2006). The targets in the educational system need to be realistic and measurable. However, the...Nowadays, the educational systems are criticized for the lack of coherency, completeness and measurability of the outcomes. This paper aims to support a reform in terms of educational systems and supports the rationalization of educational system to increase the credibility of the learnt concepts and their practical advantages being enjoyed by the larger society. It would revolve around the basic concepts that a school really requires so that it can be said that it is going well (Eisner 2001; Karen 2006). The educational systems are basically aimed at providing conceptual and theoretical knowledge to the students. These students are hence, equipped with theories, knowledge and power to use that knowledge. But this only what we expect of the educational environments and systems. The reality, however, is sometimes different. The lack of supervision on the students and the educational institutes give rise to newer and more complex problems. The students are often found to be guilty of breaking the rules of the school like rules on plagiarism, attendance, assignment submission, copying, bribery and so on. Those these appear to be a few general issues yet the implications of these issues are devastating. The recommendations of standardized testing and rationality should be analyzed as they do not form a part of the performance of school.

Why followers suport toxic leaders qualitative case study perspective Essay

Why followers suport toxic leaders qualitative case study perspective - Essay Example can this paradoxical scenario, which is has been evident in virtually every society, from the earliest records of history to the present day, be explained (Lipman-Blumen, 2005)? Susceptible followers have followed, preferred or favored, and sometimes helped create an enabling environment for toxic leadership to thrive. Followers have permitted and supported toxic leadership behavior to the point where it seems to be acceptable in both political and business organizations (Reed, 2004). The central question for investigation in this project is what are the reasons followers accept, favor, and help sustain toxic leadership? Researchers recognize that leadership effectiveness is dependent on the role of followers within the organization (McClure, 2009). However, the lack of research work on the role of followers within a company led by a toxic leader presents a significant gap in the literature which the present study aims to address. McClure (2009) acknowledges this concern about the current lack of published research or investigation into the role of followers of toxic leaders. Mccoby (2004), Challeff (1995), and Chai (2010) emphasize that researchers’ failure to investigate the role of followers and identify the motivation for follower actions are among the reasons why failures in leadership and the rise of toxic leadership still persist today. This research will undertake a qualitative methodology using content analysis to gather information as to why followers support toxic leaders. This study will fill the gap in published research on the role of followers in making organizations more effective. It will also help determine why followers support their leader, good or bad. According to Kellerman, (2008) and Lipman-Blumen, (2005), safety, security, group membership, and the unpredictable nature of the world are some of the human conditions that make followers susceptible to toxic leaders. Various followers benefit from toxic leadership behavior and

Management Essay Example | Topics and Well Written Essays - 2000 words - 3

Management - Essay Example The human resources available to an organization have a key strategic role in acquiring, implementing and maintaining a competitive strategy. Supervisors, trainers and developers play a pivotal role in improving the transfer of training by communicating their support for potential learning. The attitude and responses of supervisors, peers and trainers to the trainee can either hurt or help the whole process. The action taken by these partners before, during and after the training directly affects the likelihood that transfer will occur properly. Although organizations spend a lot of time and money on employees’ training annually, there exists no significant relationship between learning and actual job performance. However, when the learned skills are successfully transferred into effective performance, organizations can surely produce better outcomes. As the technological, economic, social and political environment is in a state of continual flux, it is critical for learning o rganizations to adjust and adapt to the dynamic market trends. Over the last decade, the role of trainers and developers has changed in an increasingly integrated world where phones, internet and improvements in infrastructure have progressively changed relationships. The pace of development is so rapid that even trained experts are unable to regulate, monitor and control its impacts properly. What may be regarded as a cultural shift in many organizations, trainers and developers need to adopt a different attitude towards their own involvement in organizations. Such prevailing market conditions also make it imperative that trainers and developers play a more active role in communicating the benefits of training and dealing with the performance problems. This paper attempts to investigate as to how and why has the role of trainers and developers changed in the last ten years. The study will also suggest future developments in the changing role of trainers and developers. Finally, the conclusion will analyze factors influencing the change and suggest effective measures for further improvements. Theory For decades, training and development of human resources is believed to have key strategic importance in determining the organization’s overall performance. As a field, training and development is considered to have evolved during the industrial revolution in America. In the present era of globalization, technological expansions have diversified the traditional role played by trainers and developers. According to a survey, a trainer these days assumes the job of a â€Å"corporate trainer, performance practitioner, lecturer, OD specialist, performance analyst, training leader, employee development specialist, operations improvement coordinator, leadership training associate, training sergeant, and continuous learning and improvement coach at the same time† (ASTD, 1996). From 2000 onwards, the role has become even more versatile with the industrial inte gration and advent of various technological aids. As the term suggests, human resource development is itself â€Å"the process of moving from one place to another, a process that we normally count as ‘change’

Strategy implementation Essay Example | Topics and Well Written Essays - 1500 words

Strategy implementation - Essay Example The second step that StilSim Company needs to work on is statement of values, support and maintains it. Stilsim Company needs to make a list of actions and strategies to help the company to succeed. An organizational design, Stilsim Company needs an organizational structure to help determine the risks that come in the way of StilSim Company as well as making a backup plan in case this plan did not work. StilSim Company needs to utilize a behavioral control system and contemporary control as well as establishing reward and incentive to create a high performance culture. Finally, it is important for StilSim Company to be ethical in their line of work as well as making plans for any legal issues that exists. With all this implementation we can definitely say it is a new beginning and era for StilSim Company to dominate the competition and the market. We know people. Our name StilSim was created to reflect the excitement we feel about our business. It flows from the public recognition that we receive for our work and the applause we get in the community and marketplace. It is different, because we are different! With three offices in Central Ohio, and over twenty five years of experience our Ohio workforce consists of huge number of registered associates providing flexible staffing to our clientele’s accounts annually. Our extensive experience in this business community helps us understand the challenges in our marketplace therefore we can supply you with the quality staffing and services to meet those challenges. StilSim Company values integrity, honesty, quality customer service, openness, personal excellence, continual self improvement and mutual respect. We are committed to our customers and cliental. We have the passion to provide the best service out there. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, and providing results. Our brochures and handbook will be provided to our

Management Essay Example | Topics and Well Written Essays - 2000 words - 3

Management - Essay Example The human resources available to an organization have a key strategic role in acquiring, implementing and maintaining a competitive strategy. Supervisors, trainers and developers play a pivotal role in improving the transfer of training by communicating their support for potential learning. The attitude and responses of supervisors, peers and trainers to the trainee can either hurt or help the whole process. The action taken by these partners before, during and after the training directly affects the likelihood that transfer will occur properly. Although organizations spend a lot of time and money on employees’ training annually, there exists no significant relationship between learning and actual job performance. However, when the learned skills are successfully transferred into effective performance, organizations can surely produce better outcomes. As the technological, economic, social and political environment is in a state of continual flux, it is critical for learning o rganizations to adjust and adapt to the dynamic market trends. Over the last decade, the role of trainers and developers has changed in an increasingly integrated world where phones, internet and improvements in infrastructure have progressively changed relationships. The pace of development is so rapid that even trained experts are unable to regulate, monitor and control its impacts properly. What may be regarded as a cultural shift in many organizations, trainers and developers need to adopt a different attitude towards their own involvement in organizations. Such prevailing market conditions also make it imperative that trainers and developers play a more active role in communicating the benefits of training and dealing with the performance problems. This paper attempts to investigate as to how and why has the role of trainers and developers changed in the last ten years. The study will also suggest future developments in the changing role of trainers and developers. Finally, the conclusion will analyze factors influencing the change and suggest effective measures for further improvements. Theory For decades, training and development of human resources is believed to have key strategic importance in determining the organization’s overall performance. As a field, training and development is considered to have evolved during the industrial revolution in America. In the present era of globalization, technological expansions have diversified the traditional role played by trainers and developers. According to a survey, a trainer these days assumes the job of a â€Å"corporate trainer, performance practitioner, lecturer, OD specialist, performance analyst, training leader, employee development specialist, operations improvement coordinator, leadership training associate, training sergeant, and continuous learning and improvement coach at the same time† (ASTD, 1996). From 2000 onwards, the role has become even more versatile with the industrial inte gration and advent of various technological aids. As the term suggests, human resource development is itself â€Å"the process of moving from one place to another, a process that we normally count as ‘change’

Terrorism and anti-terrorism laws Essay Example | Topics and Well Written Essays - 1250 words

Terrorism and anti-terrorism laws - Essay Example The most prominent combination of the War Measures Act, Canadian security certificate program, and Canada’s own Anti-Terrorism Act provides a stable and strong anti-terrorist legal framework in the country. However, the Canadian Anti-Terrorism Act functions as the most powerful element of this framework. The Canadian Anti-Terrorism Act extends the legal sphere of the war measures mechanism. Canada has fought wars with the United States and also it had conflicts with the Native Indian populations on certain occasions. During the World War II, Canada participated in several military operations in Europe and Asia-Pacific region. During Cold War, tensions regarding the country’s internal security concerns often surfaced. Hence, formulating the Anti-Terrorism Act in response to the 9/11 Terrorist Attacks was challenging but not impossible. Technically, this Act extends the powers of the institutions and the Government athwart the country’s security establishment so that they can address, combat, and diminish the threat of terror. The Act has some most important law enforcement process at focus. These are pre-emptive detention, extended surveillance, investigative hearing, preventive arrest, and stringent sentencing. Thus, it is highly similar to the USA PATRIOT Act, which was passed after the 9/11 Terrorist Attacks. (Canadian Legal Information Institute, 2012) It has been already mentioned that although Canada’s past has been relatively peaceful, the country’s involvement in several important greater international conflicts cannot be ignored. Like World War II and Cold War, Canada got involved in the War on Terror too. And like the previous conflicts, this conflict too called for certain specific and special arrangements. Terrorism has its peculiar dynamics. Since it is not direct warfare and even terrorist states enjoy diplomatic immunity in the modern society, it may prove to be more dangerous in the sense of psychological effect. And in the

Cement Industry Essay Example for Free

Cement Industry Essay In today’s world of rapidly increasing competition, firms are selling goods and services through a variety of direct and indirect channels. In mass advertising, marketers are exploring new forms of communication, such as experimental, entertainment and viral marketing. Creative Advertising is the means to break clutter in such new forms it helps Differentiation, Recognition, Recall and Persuasion in an effective manner. Creativity in advertising involves disciplined thinking and requires the creative person to think differently within specific constraints. The advertisement project is a complex exercise that that consumes a lot of effort, cost and time from different experts in the team which requires every part of the project process to be well-studied, documented and well planned. A lot of research needs to get conducted about the audience, product and media of the advertisement. Increasing sales is not the only goal of the advertising decision and could also involve introducing a new product, delivering the product message, etc. The most important aspect of the creative advertising process is the idea and the creative concept. Advertisers use different ways of thinking via several types of creative strategies to promote publicity, public relations, personal selling and sales promotion. One such creative advertisement campaign is the Vodafone’s ZooZoo ads which caught the fancy of the consumers and helped the company develop its own entity in a splendid and innovative manner. The advertising landscape has experienced dramatic change over the past several years and as the advertising medium gradually shifts to the digital platform, agencies are finding new ways to connect with the customers and build their brands. This media confluence is one of the foremost challenges of creative advertising as the advertisers have to reinvent the mass message model, help consumers tell stories, play in an evolving arena and develop talent with creative vision. INTRODUCTION Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver is not in position to immediately respond to the message. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive. Another characteristic that may change as advertising evolves is the view that advertising does not stimulate immediate demand for the product advertised. That is, customers cannot quickly purchase a product they see advertised. But as more media outlets allow customers to interact with the messages being delivered the ability of advertising to quickly stimulate demand will improve. It is estimated that worldwide spending on advertising exceeds (US) $400 billion. This level of spending supports thousands of companies and millions of jobs. In fact, in many countries most media outlets, such as television, radio and newspapers, would not be in business without revenue generated through the sale of advertising. Most organizations, large and small, that rely on marketing to create customer interest are engaged in consistent use of advertising to help meet marketing objectives. However not every advertisement achieves its objective as the consumer is subjected to innumerable ads daily in newspapers, television, billboards, websites, etc. Therefore those Ads which catch customer’s attention have something unique which makes then interesting and unforgettable. The majority of copywriters agree that creativity is extremely important in ads and it usually works more effectively in catching the interest of people/customer than all other techniques put together. The originality of the idea or ad makes it more recognizable and is able to beat the competition. Creativity is the marriage of imagination and execution, thinking and doing. Creativity in the context of todays world is underpinned by the fact that almost anything is possible given technology and platform advances. Technology is changing behavior, but ideas and how we tell the stories are everything – this is how we influence behavior. Its about the idea and the story, not simply the devices or technologies, which create great and enduring ideas and are the hallmark of Creative Advertisements. ABOUT ADVERTISING Definition of Advertising: Advertising is defined differently by different authorities and the institutions dealing with the subject of advertising. The American Marketing Association defines advertising as â€Å"the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas.† Purpose of Advertising: Through advertising, one can disseminate the message very effectively. Within few seconds the message can be disseminated to masses. The basic purpose of advertising for commercial advertisers is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. Non-commercial advertisers (political parties, interest groups, religious organizations and governmental agencies) use advertising to educate people for their cause. Major Decisions before committing for any advertising campaign: Like other area of marketing management, decision-making is necessary in advertising. This relates to 5Ms mission, money, message, media and measurement. Mission: What are the advertisement objectives? Decision in regard to mission is a basic one as other decisions are to be adjusted as per the mission or objective or purpose of advertising decided. It can be: Introduction of new product or service, or information about new features, repositioning of the brand or just reminder campaigns etc. Money: How much money to be spent. Advertising is costly and companies have to spend billions of dollars for this purpose. Advertising objectives determine the required budget. Message: What is the message to be sent? Positive results depend on message. It should be attractive and meaningful. It’s the job of the creative copywriters and artists. Message can be communicated by written words, pictures, slogans and so on. Media: What kind of media to be used. Selection of media depends upon cost, coverage, effectiveness and budget in hand. Wrong decision on media may make advertising ineffective and money spent will be wasted. The steps here are deciding on desired Reach, Frequency and Impact. Measure: How are the results to be determined? Evaluation of advertisement in order to judge its effectiveness. The post advertising sale is one major consideration. The other consideration is visibility of the advertisement. Steps involved in influencing customer decision: There is a very famous principle in ad world called as AIDA principle, which describes the steps that a prospective customer goes through before deciding to buy. AIDA stands for A- Awareness, I- Interest, D- desire and A- Action. Awareness Ad should surprise the customer. Interest This is usually where benefit phrases come heavily into play. Desire Third step, customer realizes that product is good and beneficial. Action- The fourth stage occurs when the prospect decides to take Action and become a customer. HISTORY OF ADVERTISING History of ads can be traced back to 3000-4000 BC. There are signs that Romans used to announce gladiator fights by painting on the walls. Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Active advertising in print media started in late 19th century. 20th century has witnessed evolution of advertising through various media. The concept of creativity in advertising was not discussed much until the 1960s, when a sea change in the way of producing advertising transformed the field forever. The central feature of this Creative Revolution was that creativity came to be valued over the formulas and research that previously drove the production of ads. Creative teams, a mainstay of nearly all agencies since the 1960s, did not exist prior to that time. The reigning paradigm was reason the why advertising that spoke to consumers in terms of unique selling propositions (USPs). The Creative Revolution changed not only the ground rules for making advertising, but also the kinds of people who were recruited into the business. The preeminence of creativity over formulaic advertising was strongly articulated and the effect was to place creativity before the other services of an advertising agency market research, media analysis, and other support functions. CREATIVE ADVERTISING To really stand out in the crowd, an ad concept has to be really out of the box, something that intrigues an audience or at least make them look twice. There is no second chance at making a good first impression. With both online and offline advertising you only have seconds to catch the attention of your consumers. If that doesn’t happen, your ad campaign is considered a failure. Today’s advertising message must be better planned, more imaginative, more entertaining and more rewarding to customers. Inclusion of creative ideas (original, novel, out of box and useful ideas) in the ad campaign is called creative advertising. Creative advertisements are made not only to sell the product but to entertain the target audience. Creativity in advertising does not arise in a vacuum; it requires a certain degree of both general knowledge and field-specific knowledge. This is clearly true if we think of creativity as a form of innovation – we cannot know what is novel without a sense of what is already known in any area. The ad’s impact depends not only on what it says, but often more important, how it says it execution is decisive and this is the crux of Creative Advertising. TYPES OF CREATIVE STRATEGIES Creative Strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Creative Strategies promote publicity, public relations, personal and sales promotion. Creative strategies are divided into three basic forms: Weak Strategies: Generic and Pre-emptive strategies describe the two weakest forms of advertising that were most popular through the 1940s. A generic strategy gives a product attribution. Consumers arent learning anything new about the product. It enhances the product in no other way. A pre-emptive strategy is a form of advertising that makes a generic claim stronger. Middle Strength Strategies: Unique positioning and Brand Image are the two types. This proves that something about your product is truly unique. This is commonly found when producers take an average product and add a new, unique element to it. In brand image, an advertiser is not trying to create rational thinking. This type of advertising strives to create emotion and give a brand a personality. A common way of doing this is by using a celebrity as a spokesperson. Strong Strategies: Affective and resonance advertising are the two types. Making people feel really good about a product is called affective advertising. This is difficult to do, but often humor and an honest character can make affective advertising possible. Resonance advertising is a way of identifying with consumers. If an advertiser can create a campaign that certain target markets identify with, then resonance advertising has been achieved. FUNDAMENTALS OF CREATIVE ADVERTISING The Fundamentals of Creative Advertising provides an understanding of how to create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Market research underpins virtually all of the decisions made at the campaign planning stage. Through market research both the client and the agency are better able to understand the marketplace, identify and profile the target audience, test their creative ideas, choose the most appropriate media form and, finally, evaluate the success of the campaign. The client will normally provide basic and initial research about the target market and audience in the client brief, which is then supplemented by research undertaken by the agency. Having received the brief from the client, the creative ad team must now take all the knowledge that they have and use it to develop a campaign that will meet the requirements of the brief. They need to look closely at all the information they have been given and understand what it really means. The creative ad team must also identify any gaps in their knowledge that can be filled through market research. The Creative Brief: Role of the brief: A creative ad team will transform a client brief into a creative brief. Together they will develop an advertising strategy based on the information supplied in the client brief and the supplementary research undertaken. The campaign strategy is then articulated in the creative brief, which is approved by the client. Developing the brief: Before the creative brief can be formulated, the objectives of the advertising campaign have to be identified, together with a strategy for achieving those objectives. It is important to remember that the advertising medium itself is only one part of the communication strategy, which in turn is part of the overall marketing strategy. As such, the broader marketing strategy has to be considered before the creative brief can be formulated. The Creative Concept: The creative team: At the heart of every successful advertising campaign is the creative concept. The task of having an original concept, and a range of ideas allied to this concept, is in the hands of the creative team. The best creative teams have the capacity to be both original and fluent when it comes to generating such ideas. In other words, it is not just about having a novel idea†¦it’s about having lots of them! Research and Familiarization: The way the creative brief is written and its content can be an important trigger for your ideas and will also provide an important point of focus in terms of advertising objectives; who you are talking to, what you want to say to them, and how you want them to respond. For this reason it is best to keep referring back to the brief every so often during the creative process to make sure that you are staying on track. Idea Generation (Ideation): The secret to having good ideas is to have lots of ideas to choose from. The more ideas, the greater the chance, that there will be few ‘winners’ among them. Quantity equals quality, so don’t hold back and pre-judge your ideas, just have lots of them – the wilder the better! Wild ideas may be unusable in their raw state, but they can provide a springboard to a better idea as they can help you to see things from a different perspective. Once the basic campaign concept for the advertisement has been formulated and agreed by the client, it’s down to the creative team to coordinate its execution. In traditional creative partnerships, the copywriter will write any body copy so that the message is conveyed in a punchy and memorable way, using the correct tone of voice to evoke the right mood or provoke the desired reaction. The art director will be responsible for ‘crafting’ the advertisements – making sure that they look visually strong and have a consistency of layout and composition across the campaign. Crucially, they must also exude and reflect the brand values. EXAMPLE OF A CREATIVE ADVERTISING CAMPAIGN Creative ad campaigns instill a sense of awe and marvel in the people they target. They cause us to stand back and wonder, â€Å"How did the brand even come up with that?† When a brand gets an ad campaign right, they stand out amongst the myriad of typical, hackneyed, and lackluster ads that bombard us daily. Just like the Vodafone ZooZoo ads. Vodafone is known for its unique advertisement campaign such as pug, happy to help service and the â€Å"ZooZoo† advertisement campaign. As Vodafone was a new brand in India, it had a challenging task to develop its own entity. The previous name of this Indian company was associated with a pug. Vodafone decided to come with a new persona for itself, so the people of the country can associate it with the company. The company came with a brilliant persona for itself, which was very apt for it, The â€Å"ZooZoo†. With 25 such commercials planned, releasing one a day, to sustain interest till the end of the IPL SEASON 2.HaritNagpal, chief marketing officer, Vodafone India explains, â€Å"†¦the brand was in need of an idea that would work doubly hard, as it was planning to spend some four months’ worth of marketing monies in one month†¦Ã¢â‚¬  ZooZoo are advertisement characters promoted by Vodafone during the Indian Premier League Season 2. OM experimented with several characters and finally â€Å"ZooZoo† was born as a completely Indian concept. The name had to be catchy, funny and memorable, though the name actually never pops up in any of the communication. Zoozoos are white creatures with ballooned bodies and egg heads who were used to promote various value added services of Vodafone. Each ad used a story which was enacted by the Zoozoos. These ads though look animated are actually real humans in the ZooZoo costumes. The ZooZoo advertisements were created in South Africa by Ogilvy Mather, an international advertising, marketing, and public relations agency and Nirvana Films. Ogilvy Mather were asked by Vodafone to create a series of 3D advertisements which could be aired each day during the IPL Season 2. They spent near Rs. 30 million to make these advertisements. The campaign created the buzz both in the traditional media as well as in social networking sites like Face book and Twitter and video sharing website, YouTube. Zoozoos are part of a unique and innovative advertisement strategy aimed at outdoing the strategies of Vodafone’s competitors. By the means of ZooZoo, Vodafone has tried to represent an image of the urban common man who is the main drive force behind the increased usage of telecom VAS services in the tele-communication industry. Through ZooZoo characters they have tried to showcase how the various offers by Vodafone can be useful for an urban common man. What Vodafone did was they projected the usage of their VAS services through various advertisements based on different themes as per the product (VAS) that they were offering. The various services offered by Vodafone such as chota recharge, group SMS service, busy alert service, fashion tips, recharge anywhere, bhakti songs, stock alert, voice SMS etc were shown to the viewers not by normal advertisement ways but through some funny catchy ZooZoo ads which were successful in immediately drawing the attention of urban population including all age groups. Each of the advertisement was specific to one particular VAS service revolved around the same to make the customer understand the service. Because of the uniqueness attractiveness of these Zoozoos, Vodafone was able to draw the attention of the audiences quickly towards these ads which became soon very popular thus the VAS offered by Vodafone. The success of ZooZoo is the success of minimalism and simplicity. As a part of a unique and innovative advertisement strategy which was being tried for the first time in India, the ZooZoo also generated tremendous mass appeal through the internet. The ZooZoo campaign has been able to generate a lot of curiosity among the viewers. The fan club of ZooZoo touched to several million and various interactive quizzes came up in these days as evident in the wallpapers and screensavers in the cell phones. All these transformed into a great viral marketing event. Another important advantage is that it involves very low cost in the implementation of the ZooZoo campaign and this amount as compared with the benefits it generated was infinitesimal. There is no celebrity required as a brand ambassador, unlike the campaigns being run by its competitors like Airtel and Idea, which resulted in a dual advantage. ZooZoo advertisements helped Vodafone increase its customer base by 3.8 % in the 1st quarter of 2010. The reason behind the Zoozoos becoming so famous is its familiarity with the cartoons which people used to watch as kids and invokes pleasant memories and fantastical world people used to live as children. It also does not produce bias of any kind (class, creed, religion etc) and hence this advertising strategy of Vodafone has been able to capture the imagination of millions across the country. The ad campaigns have given Vodafone a new look that will go a long way in further improving its brand image. The commercials have hit the Indian market like storm and will now probably go into history as one of the most brilliant advertising idea for the industry and the results it achieved are instructive for marketers and advertising agencies. Vodafone has benefited immensely from this campaign as the Zoozoos have become a brand in themselves. The creativity in the advertisement campaign caught the attention and fancy of the consumers, aroused curiosity, told stories and made people retell the story. In their remarks about the brand, the campaign achieved a remarkable success. We are all familiar with the standard measures of advertising effectiveness memorability, message comprehension, persuasion and likeability. However, getting people to talk and discuss the advertising gives it a multiplier effect that helps to reach and impact more people than before. As the media gets more cluttered and expensive and viewers get cynical about the message, there is a need for advertising to be spoken about to make the brand and it’s messaging more impactful. It is not just traditional 360 degrees integrated communication by using multiple media to bombard the consumers with the message. Rather effective advertisement is all about developing creative content that naturally lends itself into being talked about and thus gets present in multiple media. CREATIVE ADVERTISING IN DIGITAL WORLD As consumers spend more time online, they have more control over traditional advertising vehicles, and chose to create and share their own content. As a result, some advertisers are evolving to a confluence culture where traditional methods of work must adapt to embrace the new reality of interactive content, emerging media, and production/consumption methods. Confluence culture thus suggests that agencies as units and the advertising profession as a whole face numerous challenges to their traditional ways of operation as they grow and morph and react to cultural shifts, particularly when it comes to creativity and ideas. Interactive creativity is built around engagement, and it recognizes that people are inherently social and look to create and maintain relations not only with other people but also with brands. Brand stories, both in traditional media and online, provide ways for advertisers to engage consumers more deeply with their brands. An engagement perspective changes the view of a brand from a transactional perspective, in which a brand addresses a transient need, to an interactional perspective, by which the brand story becomes part of a persons own story about him or herself. The act of consuming media online has become synonymous with the act of producing media. Many online users are not content with accessing and viewing or listening to content from established sources; rather, they want to interact with message content by adding to it or repurposing it for new and different uses. Some traditionally closed models of information distribution (e.g., Web pages) therefore have given way to new, open models. These new systems, including the social media sites Facebook, MySpace, and YouTube, enable consumers to distribute content that they create. Interactive creativity therefore involves providing consumers with the tools they need to be creative themselves. To promote its new line of coffees, McDonalds developed a site where visitors could create their own coffee ring snowflakes. On the CNN site, consumers can select news headlines to make into t-shirts, branded with the CNN logo. In each of these settings, the brand becomes the base for the creative product, and the time spent on the sites during the creation process allows brand registration to occur. Participation suggests that brand stories actually are created and disseminated in a partnership between advertiser and consumer. Leaders in the confluence culture will be those creative strategists who have an understanding of all aspects of the advertising process and use creative skills to solve brand problems. These individuals-nimble, digital, and prepared for new challenges will be able to consider the stories people tell, craft resonant brand narratives, and help clients use these stories to connect people to brands in new and exciting ways. Agencies embracing the creative strategist approach will be poised to provide outstanding messages for clients, protect against economic downturns as clients embrace the value of such messages, and find even more innovative ways to communicate. CONCLUSION Creative Advertising comes with its own set of challenges, particularly when it comes to harnessing the power of creativity so that the message gets conveyed in an appropriate manner keeping the holistic vision of the brand into context. The real success of an ad campaign for its creativity can be measured by evaluating the sophistication level of below parameters: * Time and Space consumed * Superiority over competition * Distinguish Products * Influence customers * Was it Eye Catchy * Relate with the Values of Target Audiences Advertising is an exciting field and the industry is constantly changing to provide new challenges and creative problems to solve. The true test of creativity is the ability to adapt to change, and consistently find new and original solutions. Advertising is likely to play a crucial role in marketing products and services for the foreseeable future, but the opportunities offered by new technology and media provide a much broader canvas for advertisers and creative teams. REFERENCES 1. Marketing Management – Kotler, Keller, Koshy, Jha 2. Advertising in Rural India: Language, Marketing Communication, and Consumerism Bhatia 3. What is Advertising? Advertising Society Review 6, no. 3 (2005) 4. The fundamentals of Creative Advertising by Ken Burtenshaw, Nick Mahon Caronine Banfot 5. Inclusive Branding by Klaus Schmidt Chris Ludlon. 6. Zenith International Journal of Business Economics Research 7. Rediff.com Business – The Magic of the Zoozoos 8. Wikipedia – Creative Strategies

Comparison of Into My Heart and I remember I remember Essay -- A.E. H

Comparison of Into My Heart and I remember I remember Both poems are about the past and are similar in many ways, but "I remember, I remember" seems much more upbeat about the past than "into my heart" A.E. Housman's poem describes the " lost content" of a speaker who is made unhappy when he realises the happy times he had when he was young are gone forever. In Thomas Hood's poem the speaker is also made unhappy when he is made aware that he can never re-visit those happy times he experienced as a child. They both explain the same idea in a different way; "Into my heart" makes its point in an obviously sombre way, but " I remember I remember " creates two moods: a happy and bucolic mood with images of his beautiful childhood, and an unhappy mood with his realisation t... Comparison of Into My Heart and I remember I remember Essay -- A.E. H Comparison of Into My Heart and I remember I remember Both poems are about the past and are similar in many ways, but "I remember, I remember" seems much more upbeat about the past than "into my heart" A.E. Housman's poem describes the " lost content" of a speaker who is made unhappy when he realises the happy times he had when he was young are gone forever. In Thomas Hood's poem the speaker is also made unhappy when he is made aware that he can never re-visit those happy times he experienced as a child. They both explain the same idea in a different way; "Into my heart" makes its point in an obviously sombre way, but " I remember I remember " creates two moods: a happy and bucolic mood with images of his beautiful childhood, and an unhappy mood with his realisation t...

Miscarriage of Justice Essay -- sensational criminal trials

Arguably three of the most sensational criminal trials in American history are the Commonwealth vs. Borden, California vs. Simpson and Los Angeles vs. Rodney King. All three of these cases received unprecedented amounts of media attention and verdicts from the jury that shocked the country. In my opinion justice, especially social and moral justice, was not achieved in these trials. Social class, race and gender all had a huge impact on the jury’s decisions in each of these cases. High priced defense attorneys were able to place reasonable doubt in the minds of the jurors despite the substantial amount of evidence proving the seemingly obvious guilt of Borden, Simpson and the Los Angeles Police department. This paper will focus on these criminal trials and the fact that justice or moral rightness was not achieved by the outcome of the jury verdicts. The trial of Lizzie Borden, in June of 1893, captivated the nation. It was covered extensively in newspapers throughout the country probably, in part, because it was extremely rare for a woman to commit a horrific act such as the one she was accused of. Being from a wealthy family that outwardly seemed happy and normal, made it very difficult for people to believe that a woman with her background could be responsible for the bludgeoning death of her father Andrew Borden, a predominate member of town, and her stepmother Abby Borden. The police, however, came to the conclusion that the Borden’s murderer must have been someone within the home since the house was otherwise untouched, nothing was missing and there was no sign of any commotion. The only person having both the motive and opportunity to commit these murders was Thirty three year old Lizzie Borden. Here are some intriguing fa... ...ing was awarded a 3.8 million dollar settlement. This case, however, will surely haunt the LAPD indefinitely and caused further contention between an already distrusting, leery minority population and law enforcement. In conclusion, these extraordinary criminal trials hold their place in history as some of the most palpable miscarriages of justice. In all three cases, it is almost impossible to comprehend the enormity of the evidence convicting each of the defendants. These trials prove that people’s intrinsic preconceived notions regarding the way in which certain people are apt to behave can have more of an influence on an individual’s opinion than solid evidence. I believe the defendants discussed in this paper were guilty of the crimes brought against them. It is a shame that our court system allows procedure and regulation to take precedence over justice.

Lady Macbeth Essay

The tragic downfall of Shakespeare’s Macbeth can be attributed to his forceful ambition which leads him to commit terrible deeds, selfish greed and weakness that allows him to be easily manipulated. These influencing factors are nourished and encouraged by the three witches and the deceitful Lady Macbeth. Macbeth’s actions of murdering innocent children and women and his damning act of genocide show that he is primarily responsible for his own demise. Macbeths ‘ambition which overleaps itself’ leads him to commit heinous crimes that show his depravity and ultimately leads to his downfall. Macbeth lets his ‘ambition’ rule him and his decisions; his ambition comes before everything else. When he hears that Malcolm will be crowned prince of Cumberland he says ‘that is a step which I must fall down or else o’er leap, for in my way it lies’ this suggests that it is just a stepping stone on the way for him to become king. This ambition leads him to kill king Duncan without any real reason ‘I have no spur to prick the sides of my intent, but only Vaulting ambition’ and this act of genocide results in a downward spiral to his ruin. Macbeth’s selfishness causes him to be demanding with the witch’s supernatural powers and his own authority, when his greed for knowledge leads him to tell the witches to ‘stay you imperfect speakers, tell me more. ’ And demand them to speak to him a second time ‘speak I charge you’. The power that he has ‘played most foully for’ allows him to do what he wants as he thinks of it stating ‘the very firstlings of my heart shall be the very firstlings of my hand’. Once Macbeth realises he will be ‘king hereafter ‘ he wants nothing more than to kill king Duncan revealing in a soliloquy ‘stars hide your fires, do not let light see my dark and seep desires’. Once Macbeth gains power he will cease at nothing to guard it, he cannot stop his greed, and he is so caught up in his own selfishness that he does not even mourn his own wife. When he hears of her death he states ‘she should have died hereafter’. It is this selfishness that leads him to kill and leaves him with nothing to live for, becoming ‘the walking shadow’ that gives him the consequence of his ultimate downfall. Macbeth’s weakness in character causes him to be easily controlled and egged on by Lady Macbeth. He does not have the strength to resist against Lady Macbeth’s attacks on his manliness ‘when you said you will kill him then you were a man’ and her ockingly asking ‘art thou afeard? ’ as a result; Lady Macbeth influences Macbeth about the murder as well as scolding him. For instance, after she calls him a â€Å"coward† and compares him with herself in a humiliating manner, Macbeth decides to commit the dreadful murder. This shows his weakness in character, because his mind is conflicted; yet, his decisions, which result in a great tragedy, are his own but are heavily influen ced by his scheming wife. At the end of the play, the moral weaknesses of Macbeth are totally revealed along with his mental weaknesses. He is no more the worthy warrior of battle fields. Indeed, he is a paranoid king who copes with guilty hallucinations and tries to secure himself by killing innocent people. For example, in the banquet scene, he sees the ghost of Banquo whose death was ordered by Macbeth and the guests start to suspect his mental health and talk unpleasantly of him. This character flaw of Macbeth makes his manifesting downfall even more tragic. In sum it is Macbeths overriding ambition that rules him and allows him to think of nothing else, selfishness and weak character allows him to be played like a pawn by Lady Macbeth and shows that he is his own enemy with character traits that are taken to the limit and exploited until he became nothing but a shell of his previous self. If Macbeth did not have such domineering traits he would not have met the same fate of eternal damnation that he did.

Cause and Effects of Propaganda Essay

Throughout history you find that many techniques of propaganda have affected today’s society. Whether it affects it in a good way or a bad way, propaganda is efficacious and does influence the way we think and act. You probably aren’t aware of what sort of propaganda is circling its way around, but once you are, you’ll think â€Å"wow did I really fall for that†? Propaganda is â€Å"information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc† (Dictionary. Com). There are several techniques of propaganda. It can go to anywhere from a glittering generalities commercial with enough colors galore for you to actually purchase it, to a name calling ad saying that your choice of candidate is not the word you’d like him or her to be called. All of these propaganda techniques leave some sort of impact on your mind. There are three types of different messages your mind could classify propaganda underneath, one is being Ethos. An ethos message can be a message from propaganda ads advertising some one or something in your favor. In that case you might just be convinced that the product or message the advertiser is trying to tell to you about is worth it or correct. In commercials using ethos you’ll find that most of the ads are basically a testimonial ad. Advertisers take in mind that there is a chance that a famous star or person is someone you would admire and in that case you’d believe what the commercial advertisers want you to believe. The next message there is to look at is a pathos message. That being a message that is sent to you arousing your emotions to think differently. The American Cancer Society could put up an ad with a child hooked up to what seems like a million IV’s. This would affect people with a sympathetic mind who actually will look at the piteous sight and will be willing to donate those ten dollars because some advertiser knew he could get you with that little child. The final & third message is a Logos Message. When you hear or look at a logos type message you will find yourself come to reasoning. You’ll find yourself doing that because propaganda plus a logos message behind it will make sense and be clear and it will be seem realistic at the time. A logos message will send your mind the message â€Å"that’s a good reason to get that/ believe that†. Now knowing these three types of propaganda you are more aware of how to recognize propaganda and what it is classified as. How much can propaganda affect you and those around you? Looking at the three kinds of propaganda messages, you realize how easy it is for you and others to fall into a propaganda trap. A propagandist wants to do three things. One, they want to modify the content of our opinion, two, change most of society’s views, and three they want to destroy the moral of an enemy (259 Ellul). Sounds pretty evil right? If the finale of a propagandists â€Å"show† happens, it is thanks to society, the people who purchased the tickets to see that the moral enemy is destroyed. Not only will it affect the person being destroyed but it will affect us. Propaganda doesn’t simply leave an effect on ones thoughts it can adjust our attitude for life. â€Å"The way in which an individual reacts to a stimulus depends on the entire pattern of his attitudes†¦ Therefore propaganda must base itself on existing tendencies to have the greatest effect (279 Ellul). Jacques Ellul endorses that a propagandist will do anything to change our attitude because our attitude is the way we react to things and fulfill our life. Ponder about your attitude towards life. It probably has been influenced by propaganda without you even knowing. For instance you could be a teenager reading a magazine, you probably feel a little under pressure because you’ll never be like Taylor Swift. You’ll just spend long years caring about something that’s not going to happen and you don’t even recognize that the magazine you looked at for ten minutes switched your attitude towards yourself for many long years. Its time to take charge, and time for society to realize our own genuine beliefs. We as a group need to come out of the media and look at we really believe deep down inside. (16 Hibbert) Think before you share your opinions and make sure they aren’t lead by beliefs you as a person would actually never believe if it wasn’t for propaganda. We need to never let propaganda get a hold of us because once we do it will set off a trend if it already hasn’t. As shown in the past, propaganda has killed a whole nation; it has been sinner’s best friend. Propaganda can go a long way. Many leaders have gained power and authority through it. Stalin in the Russian revolution had propaganda as his oxygen basically. It is what kept him running. Within the revolutionary war people, wanted the Tsar, the leader at the time, to be thrown out and within time he was killed. Momentarily Stalin was in for leader. At the time of the circumstance, the communist controlled the paper company making Stalin seem like a really good guy, also history books were rewritten so it would show the â€Å"importance† of Stalin. It can be quite amusing to see how far people will go for a disaster waiting to happen. While kissing up to society and making sure his image looked great, Stalin was able to organize 10 million independent farmers to form a communist collective farm. And when they didn’t cooperate, he went and organized troops to kill them. Realizing the ammo was a little bit too much out of his selfish pocket he managed to remove most sources of food and cause the farmers to starve to death. But society thought Stalin was good. It doesn’t take that much brain power to realize that propaganda had a lot to do with this. If people in the first place would’ve just stood up and said Stalin was doing bad pernicious things, no one would’ve believed the propaganda communist were sending around (756 Bullock). Stalin was not the only man in history that used propaganda to his advantage. Adolf Hitler hit home base being able to convince part of the European Nation that all Jews were bad and weren’t human whatsoever. He then hit second base being able to form a group of Nazis to help him with his dream. Getting to third base, basically was making sure all the propaganda he needed to be spread got into the human mind. He made home base by killing around 6 million Jews; unfortunately he won his game. Yet again I don’t know why people couldn’t catch his teams’ ball by standing up and saying it was wrong in the first place. Did anyone ever stop to look at the propaganda being exposed and say what the heck?. No instead they just looked at the ball and let it go because what good could they do? In today’s society we can find propaganda being used all the time. 694 Bullock) Right now Obama is taking the word â€Å"hope† and using it as his own. He is giving it a new meaning. He is using pathos and making you feel better about choosing him as your president. Meanwhile he doesn’t show all the mishaps along the road that are soon to come. Don’t be the person to let propaganda affect someone else’s WHOLE life because you looked at it for three seconds. Because if one man can start only god knows what one person influenced can do. Now you may wonder how in the world you can ever make sure you’re not falling for a propagandists trap. The first thing you should do is form a belief system, and examine it to make sure that what you say you believe is actually what you believe. Then you should really just be careful before you judge. When you say something that might possibly cause controversy, don’t let thoughts influenced by propaganda get in the way. If you have even the slightest care for humanity, you won’t permit propaganda to cause or provoke someone again, and if you don’t have the slightest care, maybe should find somewhere in your heart to fit it. Because propaganda is powerful and will influence the way you think and act.